Ad Management & Operations

Account Setup & Counseling

1.Legal & Financial Accounts

• HMRC (Self-Assessment or Limited Company): The most important step. You must register as a sole trader or a limited company to pay tax and National Insurance.

• Business Bank Account: To keep personal and business money separate. (Many UK banks like Monzo, Starling, or Tide offer quick mobile setups.)

• Insurance Provider: You will likely need Public Liability Insurance, especially if you are a tradesperson or visiting clients in person.

2. Digital & Communication Accounts

• Business Domain & Professional Email: (This is where Shrew Labs shines). Instead of @gmail.com, you will need a professional info@businessname.co.uk account.

• Google Business Profile: Essential for local SEO. This is what puts them on the map when someone searches "Plumber in Shrewsbury."

3. Marketing & Social Accounts

• Meta Business Suite (Facebook & Instagram): To manage their social presence and run local ads.

• WhatsApp Business: A dedicated business WhatsApp account allows them to set "Away Messages" and keep their work chats separate from family.

• Review Platforms: Setting up accounts on Trustpilot or Checkatrade (if they are a tradesperson) to build local credibility.

"Starting a business in Shrewsbury shouldn’t feel like a solo mission. At Shrew Labs, we don’t just hand you a logo and leave. We walk you through the essential foundations—from setting up your professional business bank accounts and HMRC registration to configuring your Google Business Profile. We provide the expert counsel you need to make smart decisions on pricing, local positioning, and growth strategies, ensuring your startup is built on solid ground from Day One."

"Don't let the paperwork hold you back. We specialize in helping Shrewsbury's newest entrepreneurs get professional, fast. We handle the heavy lifting of digital account setups and provide one-on-one counsel on the best business actions for your specific trade. Whether it's choosing the right insurance or perfecting your customer follow-up process, we’re here to ensure your business doesn't just launch—it thrives."

Payment Setup

In today’s world, "Cash Only" means missed opportunities. Shrew Labs sets up your business with a world-class payment suite, allowing you to accept every major payment method with zero technical stress.

1. Take Payments on Your Phone (Contactless)

We set you up with "Tap to Pay" technology. You don’t need an expensive card machine; you can take secure, contactless payments directly on your smartphone. Perfect for tradespeople finishing a job on-site.

• Apple Pay & Google Pay

• Contactless Credit & Debit Cards

2. All Major Cards Accepted

Your professional Mobile AI Website will be fully integrated with secure gateways (like Stripe or PayPal) to accept:

• Visa & Mastercard

• American Express (Amex)

• Discover & Diners Club

3. "Buy Now, Pay Later" (Klarna & Clearpay)

Boost your sales by offering your customers flexibility. We can integrate Klarna and Clearpay, allowing your customers to spread the cost of your services while you get paid the full amount upfront. This is a massive advantage for higher-priced services like landscaping, roofing, or consulting.

4. Professional Invoicing & Deposits

Stop chasing bank transfers. We design and set up automated digital invoices. Your customers simply click a button in their email and pay instantly via card—meaning the money hits your account faster..

Shrew Labs equips your business to accept all major payments, from Visa and Mastercard to Apple Pay and Google Pay. We integrate "Buy Now, Pay Later" options like Klarna and Clearpay, plus "Tap to Pay" for your phone. We ensure you're ready to take secure, professional payments on-site or online.

Social Media & Google Ads Manager

You’re the expert in your business. We’re the experts in getting you noticed.

How We Conduct Your Campaigns

1. The Discovery Session: We sit down (or hop on a call) to understand your goal. Are you looking for more phone calls? More foot traffic? More website sales?

2. Strategic AI Setup: We feed your goals into our 2026 AI marketing engine. This identifies exactly who your "dream customer" is and when they are most likely to buy.

3. The "Bridge" Management: While the AI optimizes your bids and placements in real-time to save you money, our human team reviews every ad to ensure it aligns with your brand's reputation.

4. Simple Reporting: Every month, we send you a "Flash Report." No 20-page PDFs—just the key facts: How much was spent, and how many new leads did it bring you?

• Meta (Facebook & Instagram) Ads: We put your business in front of local people while they browse. Great for building brand awareness and finding new customers in your area.

• Google Search Ads: We make sure your business is the first thing people see when they search for your services (e.g., "Best plumber in Shrewsbury").

• Retargeting Campaigns: Have you ever visited a site and then seen their ads everywhere? We do that for you, keeping your business top-of-mind for interested customers

• .AI Creative Suite. We generate professional images and ad copy that grab attention, specifically designed to look great on mobile phones.

How Do We Help Your Business With Ads

"You’re the expert in your business. We’re the experts in getting you noticed."

In 2026, the digital world moves fast. For many business owners in Shrewsbury and beyond, "Google Ads" and "Meta Algorithms" feel like a second language they never asked to learn. You might be the best at what you do—whether you're a master plumber, a boutique owner, or a veteran consultant—but if the "techy stuff" is holding you back, you're losing ground to bigger companies with bigger teams.

Shrew Labs is your bridge. We use the most advanced AI-driven marketing tools to help local businesses compete with the giants, without the giant price tag.

Contact Us

Ready to launch your legacy? Let's connect.